The Animal Airlift was aggressively promoted in the period 1969 through 1975.  Numerous news articles appeared, many of them repeating elements of the press releases the Department created.  But perhaps the most visible promotional moment came with the airing in 1970 of an episode of Bill Burrud's Animal World subtitled "Guardian Angels". 

The film (originally on 16mm film, digitized with the help of the IS library at UCLA) opens with the Animal World credits and the polyphonic rhythms designed to connote "safari", and is followed by a commercial for Kal-kan pet food, most of which is footage of a dog running and jumping. A 6 minute short then tells the story of Robert Rush and the Animal Airlift, following the trapping of a raccoon somewhere in the city, transported to an airport, attached to a helicopter and flown to a remote forest by pilot Ray Schutte and district manager Wes Mason where it is released along with serveral other animals.   Burrud closes the show with a paean to all those he calls "guardian angels" who care for animals.

A second film was made in 1975 and it too follows District Supevisor Wes Mason into the forest on a helicopter.  This film is labled "Proud Land" and was likely a promotional video either commissioned by the Department or done as part of a local documentary series.